How to Create a Good but Simple Facebook Ad Video: Create to Convert’ Framework

By Azuni Voice

According to a recent Animoto poll, 93 percent of marketers claim a video on social media helped them get a new customer. And one of the most effective ways for getting your videos in front of new potential customers on Facebook and Instagram is Facebook’s Ad Manager.

“An easy framework to add lightweight motion to still photos,” according to Create to Convert. Given that the number of marketers employing video in direct-response ads on Facebook and other platforms has surged 3.8X in the last year, a framework like this could be just what advertisers need right now.

Facebook makes it simple to target the proper audience for your company without breaking the bank. We’ve also made it easier to make the proper voiceover for your target audience. Are you ready to begin? Let’s dive in:

Still images can be animated in four easy ways to be used as video advertisements:

Basic motion

Adding one or two motion elements to still photographs to make them more animated. This results in a short film that “includes a call-to-action (CTA) card at the conclusion to drive your intended business outcome,” according to the website.

Brand in motion

Animating components of a logo or brand to “bring it to life” in a matter of seconds. This aids in brand recognition, but including a call-to-action card at the conclusion will encourage people to take action.

Benefit in motion

Using a basic short animation to animate the “primary benefit or message of your commercial.” Highlighting a “product benefit,” a “special offer or discount,” a “testimonial,” or a “product variation” highlights its value to your audience. Adding a CTA at the end of your message allows your viewers to “simply take the next step toward conversion.”

Demo in motion

Creating a brief presentation of how your “app, website, service, product, or feature” works, i.e. demonstrating how to use its features. Including a call to action at the end of your ad will inspire people to “seamlessly take action immediately from your ad.”

According to Facebook, it conducted 49 studies with brands using Create to Convert’s four production methodologies, with 69 percent of the firms seeing demonstrable positive effects. Shopback, for example, employed the strategy and achieved “a 5.5X higher conversion rate and a 5.7X lower cost per registration from video advertisements than from still ads alone.” Other firms “using both still and video ads experienced a 17 percent greater rate of conversions than brands utilizing simply still ads,” according to the study.

We can help you give your ads a voice and make them more dramatic and intriguing here at Azuni Voice. Please contact us and allow us to assist you.

Published by Azuni Blogger

Helping creators, entrepreneurs & small business owners reach further together!

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