By Azuni Voice
Most marketers’ preferred tool for connecting with and reaching new audiences is video.
Video marketing is undeniably effective as well; in fact, including a video on a landing page can increase conversion rates by more than 80%, and simply mentioning the word “video” in your email topic line tends to increase open rates by 19%.
Here are some of the great reasons brands do videos and why you need to do so:
Google is a big video fan.
Visitors will spend more time on your site if you use videos. As a result, more exposure creates confidence and informs search engines that your site contains valuable material. Moovly provides us with some impressive numbers: If you have a video embedded on your website, you’re 53 times more likely to rank #1 on Google. Since Google acquired YouTube, the amount of influence videos have on your search engine ranking has increased significantly.
Mobile Users Respond to Video
Video and mobile are inextricably linked. 90% of people watch videos on their mobile devices. The number of mobile video views has increased by more than 233 percent since Q3 of 2019. Every year, according to YouTube, mobile video consumption increases by 100%. Because people prefer to view videos on the go, and the number of smartphone users continues to rise, your video audience will continue to expand.
Everything Can Be Explained Through Video Marketing
If you’re launching a new product or service, video marketing can help. To demonstrate how it works, create a video. Users claim they’ve watched an explanation video to understand more about a product or service, with 98 percent saying they’ve done so. As a result, 45 percent of companies who employ video marketing have an explanatory video on their main page. 83 percent of the companies stated their homepage explanation video was successful.
Video advertising is becoming more accessible and economical. Video adoption is increasing in part due to technological advancements, but it’s also because it’s simple to disseminate over the world. Creating marketing videos for your company involves both creativity and understanding of human psychology. The combination of these elements allows for the creation of true advertising miracles at a low cost.