Voice-Overs: What They Are and What They Do For Your Videos

From Lemon Light

You’re looking out over a sweeping landscape from an aerial view, mesmerized by the heights and gorgeous cliffside forest below you, when an epic, Morgan Freeman or David Attenborough style voice booms out from somewhere behind the camera: “Nature… the great outdoors…”  

That’s called a voice-over, often abbreviated to V.O., and is one of the most well-known and most-often used film tricks. Whether used as a narration device, a shorthand tool for commercials, or as a comedic effect in countless TV, movies, and short viral videos, most people are familiar with the voice-over technique thanks to its prevalence in pop culture and media. 

While most people know what voice-over is, less commonly known is how to do it well. Or really anything about when and why you would use voice-over in some movies and marketing videos, and not others. 

So what makes a voice-over great? How do you plan a video around voice-over, or is it the other way around? When do you use voice-over instead of dialogue or music? How do you pick the right voice actor for your video’s voice-over?

We’re going to answer all of those questions below, so without further adieu, let’s dive into the wonderful world of voice-overs!  

How do you make your own voice-over?

Have you ever tried to create and implement your own voice-over on one of your videos, but been confused on how or when you should do it? For first-timers, it can be tricky to know how to put a voice-over together as part of your video. Here’s a quick step by step guide: 

  • Before you begin, script out your voice-over by writing down the words that will be spoken to go along with whatever visuals you are planning to shoot for your video. You should have a good sense of what you want to see while your voice actor is reading the lines, so the visuals will correspond with what’s being said.
  • Then, you will film your video. One common mistake you might make is trying to record the voice over in front of the camera while filming your video. The best part about voice-over is that you don’t actually have to record it while you are on set. 
  • Instead, you record your voice-over as a separate audio track and apply it over the visuals during the editing process in post production. That way, you aren’t limited to only using the visuals where the audio lines up. If you were, it would make your video very difficult to edit. 
  • To record your voice-over, you will hire your voice actor and book time in a recording studio. This can be a soundproof booth in your editing room, an actual mix-studio that’s part of a larger editing bay you rent out, or just a good microphone and audio recorder in a quiet part of your company office to record.
  • Depending on how high-tech your booth is, you can either record the voice-over separately and overlay it over the video once done, or you can play the video while your voice actor is reading, so your editor and director can sync up the audio and visuals in real time, making cuts to the script or giving direction on pacing in real time depending on what’s needed for the pace of the video.
  • Once you have synced the voice-over audio with the video, you do your final mix, where you adjust the voice-over’s sound levels with the rest of the video’s sound tracks. These other soundtracks could be diegetic sound, audio recorded on-set that’s part of the story like an actor’s dialogue lines or special sound effects, or background music, which plays alongside the voice-over lines. 
  • Then, add any title screens, end credits, and subtitles, and finish your video!   

What makes voice-over great?

A great voice-over will, first and foremost, emotionally communicate what your video is about. Whether it’s a narrator telling a story, asking the audience a question, or rallying a community to a cause, the voice-over should be passionateclearconcise, and most importantly, important to the narrative

For example, if your voice-over is just describing is happening on screen, without adding new context or details to what we are seeing that we might not otherwise know, then it doesn’t belong in your video. Just describing what an audience can see themselves does not provide value to the video, and it’s why many first-time screenwriters and filmmakers are advised not to rely on or use voice-over at all to tell their stories. 

The same is true for voice-over in advertisements and marketing videos. If your ad has a narrator or celebrity spokesman, that person’s voice-over should be important to the storytelling of the ad or video, not just explaining what you are seeing. 

To put it simply, your voice-over be all about your video’s WHY. In the same way that your video should have a purpose to exist, your voice-over should have a purpose to exist in your video. This can be different depending on what goal you are trying to achieve and how you are using the voice-over.

As an example, if your video’s written script copy is the most important part, then you can use the accompanying visuals to underline certain key value points your voice-over is making. 

Meanwhile, if your video’s visuals are the most important part of your ad, then your voice-over should be emphasizing and adding more context or extra details to what’s being seen on screen. And if your voice-over isn’t necessary to communicate this video’s core idea, then maybe you don’t need voice over for this video at all. 

How can you plan your video around voice-over? 

Simple: by writing your voice-over into the script. 

As a rule of thumb, before you go out and shoot anything, you should script out what you want your video to look and sound like. This is good advice for almost every type of commercial or marketing video you shoot, even if you are just writing down the concept and certain visuals you want to see, but especially if you plan to include any voice-over. 

For any time that you intend to use voice-over as a central part of your video, you should write it down ahead of time. As part of that same script, you should also write down any corresponding visuals you imagine would go along with said voice-over.

As an example, you don’t want to go out and film a bunch of shots of nature and have your voice-over be about how cheap and affordable your services are. And by contrast, you don’t want your video’s visuals to be all shots of your company’s processes in action when the voice-over is all about community and the importance of your customers. 

By aligning the voice-over text with the visuals that go with it, you can streamline your entire video production process. You will already know what footage you need to capture on the day, and your assembly edit will be that much easier to put together because you’ve already mapped out the key movements, or structure, of how you want your video to flow ahead of time. 

How do you know when your video needs a voice-over or not? 

There may be times where you are struggling to come up with voice-over for a certain video at the script level. Or you might be making one of the many video types we talk about and make for our clients that don’t require any voice-over at all, and as such, your video doesn’t actually need any pre-written voice-over. 

Read more https://www.lemonlight.com/blog/voice-overs-what-they-are-and-what-they-do-for-your-videos/

Diegetic Sound and Non-Diegetic Sound: What’s the Difference?

Written by the MasterClass staff

Diegetic and non-diegetic sounds are what make up the sound design for a Hollywood film—from the sound of a car honking onscreen to the lush orchestral melody playing over the closing credits. Below we break down the differences between diegetic and non-diegetic sound in a film.

What Is Diegetic Sound?

Diegetic sound is any sound that emanates from the storyworld of the film. The term comes from the word diegesis, which is the evolution of a Greek term that means narration or narrative.

The source of diegetic sound doesn’t necessarily need to be seen on screen, as long as the audience understands that it is coming from something within the film.

How Is Diegetic Sound Made?

Just because a diegetic sound emanates from the world of story, doesn’t necessarily mean that it was recorded that day on set. Many diegetic sounds are actually recorded in a studio by sound engineers, making the sounds clearer. For example:

  • The director forgot to shoot a line of dialogue on set, so the actor will re-record that line in the studio in post-production. This is called ADR.
  • A party scene doesn’t sound exciting enough, so the sound editor will punch up the sound of laughter, music, or ambient noise to create a livelier party atmosphere.

3 Examples of Diegetic Sound

  1. Character dialogue is the clearest example of diegetic sound.
  2. Object sounds make a film more realistic. For example, if a character walks in the snow, the audience should hear the crunching of their footsteps. If a character is standing on a busy street, we hear the natural ambiance of the city.
  3. Music emanating from within in the film helps the audience become absorbed in a scene. For example, music playing loudly in someone’s headphones, or the pounding dance music at a bar are also diegetic sound. This kind of diegetic sound is also called “diegetic music” or “source music.”

What Is Non-Diegetic Sound?

Non-diegetic sound, also called commentary or nonliteral sound, is any sound that does not originate from within the film’s world. The film’s characters are not able to hear non-diegetic sound. All non-diegetic sound is added by sound editors in post-production.

Read more https://www.masterclass.com/articles/diegetic-sound-and-non-diegetic-sound-whats-the-difference#3-examples-of-diegetic-sound

Sonic Branding: How To Market Your Business With Audio Content(Plus audio)

Azunivoice.com

Overview

If you’re not already using audio content in your marketing strategy, it’s time to get on the bandwagon. Audio content has been shown to increase conversions by up to 20%. Whether or not that statistic is true for other businesses, it never hurts to try something new and different.  The benefits of including audio on a landing page include: more attention span from visitors, higher conversion rates and improved customer satisfaction.

Audio content is becoming more and more popular. According to Research, the percentage of Americans who listened to a podcast in the past 30 days more than doubled between 2012 and 2020. People who listen to audio content tend to do it while driving, jogging, or completing other tasks. It seems counterintuitive, but they’re actually able to pay better attention than people who read while walking.

 Audio content is becoming more popular as there has been a sharp increase between 2009 and 2020 when it comes to people listening for an extended period during their day according to studies. Now is the time for businesses to start embracing audio content. It is no doubt that audio has fast become the new video, and there are no signs of it slowing down anytime soon.

Imagine the vast archives of content your business contains, and how this material can have a whole new lease on life when you convert it to Audio. This is what Listen to Business calls ‘content re-gen’.

Why Audio Content

Content creators have a responsibility to reach as many people as possible. If you can’t provide your content in multiple formats, then it is important that you create an audio version for those who are visually impaired or simply don’t want to read the written word. You should also consider creating transcripts of all media-based content so that everyone has access no matter what their physical abilities may be and/or which platform they choose (such as print versus electronic).

Digital audio is on the rise thanks to its potential for delivering seamless experiences across channels. It can be used in sync with other formats such as out-of-home (OOH) advertising and deliver better results than either of these two alone. Digital audio ads are a way for consumers to escape overwhelming screen time. After Adobe surveyed 25% of its consumer base, it discovered that these people bought something after hearing an ad on digital audio channels like radio and podcasts (Adobe).

Conclusion

The old saying “a picture is worth a thousand words” rings true in today’s society. That doesn’t mean that it should be the only form of content you publish on your blog. Audio content can also be an excellent way to keep readers engaged and coming back for more!

AzuniVoice.com transforms your written business content into engaging audio for customers to consume with ease! Listening is now commonplace thanks to podcasting, but what if you could have an audio version of all of your reports, blogs and press releases at the click of a button?

Using Audio in Business (With audio version)

This article from Lumen is a must read for every business person who want to get their message out.

The strengths of audio—as compared with written communication—are appropriate in a lot of business situations.

A conversation is synchronous. That is, everyone is participating at the same time. Email or IM is asynchronous, meaning you may not get a response right away, and when you do hear from other people, their responses are usually carefully considered and edited. Sometimes, this is good, especially if you want people to spend some time on a question or idea.

However, there are situations when you don’t necessarily want this, and audio represents a stronger choice:

When a decision needs to be made quickly, you don’t want people to take their time to answer an email and then respond to all the other emails they receive on the topic

When it’s helpful to hear people’s tone of voice so you can gauge their certainty, enthusiasm, or other emotion

When you want to ensure that everyone has understood what’s being said; conversation allows people to ask questions and clarify their comments in the moment, which can cut down on confusion later

Audio is generally also pretty easy. Everyone understands how to work a telephone. Even if there are steps to go through to get on a conference line, it’s a relatively unintimidating technology. This also means that having audio in place as backup for more complex technologies is always a good idea.

Audio does have its downsides, especially compared with other, more sophisticated methods of remote conferencing.

While audio does allow you to hear emotion in people’s voices, it doesn’t let you read facial expressions, which can be helpful when a topic is sensitive or challenging.

Another aspect of not being able to see faces is that people tend to interrupt each other more because there are no visual cues that someone is starting to speak or intends to keep speaking.

Audio-only also allows people to be distracted or to engage in multitasking while still technically being “on the call” since no one can see what they’re doing. The result of this is that you have people dialed in but tuned out.

Colleagues may be checking emails or reading other materials while on the call, especially if they are not expected to participate much in the conversation.

One consultant who works from home confessed that he used monthly board meeting calls as an opportunity to clean the cat box while on the call.

As we will see in the sections that follow, sometimes video or screen sharing offers a more effective means of remote conferencing, but if audio does what you need it to, it’s easy and familiar.

source: https://courses.lumenlearning.com

Eight Reasons Why You Must Add Audio to Your Website (With audio Version)

Tracey Meagher is the founder of QuickandEasy Audio, a website that reviews all the latest resources and tools available for adding audio to your website.

NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR
Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.

NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATES
Using audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods.

NUMBER 3 : AUDIO WILL KEEP VISITORS ON YOUR SITE FOR LONGER
Using audio on your website helps to keep visitors on your site for longer. The longer visitors stay the more informed they are about your product and services and the more likely they are to buy your product or service.

NUMBER 4 : AUDIO ADDS CREDIBILITY TO YOUR WEBSITE
Adding your own voice to your website helps prospects identify with you personally, warming them to your products and services in a way that cannot be achieved by any other existing marketing technique and converting more prospects to buyers.

NUMBER 5 : AUDIO PUTS YOU MILES AHEAD OF YOUR COMPETITORS
While your competitors still hang around in the dark ages of Internet marketing, placing audio on your website gives you an enormous competitive advantage. Visitors will trust you more than your competitors and trust is the number one vital ingredient for making visitors part with plastic.

NUMBER 6 : AUDIO EHANCES EMAIL AND NEWSLETTER COMMUNICATIONS
Used in emails and ezines, audio allows you to communicate personally with your clients and subscribers, creating rapport and warming your market in a way not possible with text and graphics.

NUMBER 7 : AUDIO IS CHEAP
Basic streaming audio buttons can be put on your website for as little as $19.95. Even the most advanced solutions cost around the $97 mark! Considering the uumph these little audio buttons give your site, a once off payment of 97 bucks is not a lot to part with!

NUMBER 8 : AUDIO IS SIMPLE TO USE
You don’t have to be a techie geek to put audio on your website. Most of the solutions out there require no html or flash know how at all. They are designed to be user friendly so even the technophobe should have no problem getting the job done quickly and easily!

What are you waiting for go add audio now!

source: http://freestockphotos.tk

Amazing Benefits of Audio-books Every Book Lover Should Know (With audio version)

Listen to audio instead

Subodh Sharma, is an Author at GladReaders

When it comes to audiobooks, book lovers have varied opinions on its benefits in comparison to the conventional reading of books. Some say it is same as reading, while other differs and believes that they are a lazy alternative!

However, regardless of the opinions, audiobooks have found their way into the hearts of many book lovers and their popularity is just increasing with time.

And why not? There are many recognized benefits of audiobooks that make them suitable for many situations. For instance, you can listen to audiobooks while driving, cleaning, walking, etc. and save a good amount of time.

You can’t do that while reading, can you?

I’m not saying audiobooks are better than reading. What I mean is that both have their own importance and we should acknowledge and accept them for the great values they bestow upon us.

Here are some of the key benefits of listening to audiobooks:

It improves pronunciation and fluency

Listening to audiobooks improves your reading and speaking accuracy and fluency. While the narrator(s) narrates the book, you can notice and learn the way he/she is pronouncing different words.

Not only that, but you can also notice his reading speed, his pauses, stresses, and intonations, which are very crucial in having a good fluency and command over any language.

Helps to improve time management

One of the most notable benefits of audiobooks is that you can save a good amount of time by multitasking. You can continue listening to your audiobook if the other tasks do not require much of your attention.

Many people love listening to audiobooks in gym, or while going for a walk, or while carrying out other daily commute be it driving, cooking, cleaning, or even bathing.

It improves focus and attention span

While listening to an audiobook, you need to pay attention to what the narrator is trying to convey to you. And you will have to maintain that attention throughout the narration.

It is very easy to get lost once you are distracted while listening to audiobooks. And unlike reading books, you will find it difficult in going back and re-listening it again. So it is important that you are focused and you don’t let yourself distract.

So, these were some of the key benefits of audiobooks. There are many more that you will experience yourself once you start listening to audiobooks.

If you haven’t tried audiobooks yet, I would highly recommend you to go for it and give it a try.

source: https://gladreaders.com

10,000 Pencils Delivered to Schools

We are planning to raise enough donations to give10,000 pencils to children in need. We aim to reach the most unprivileged areas and provide rural schools in Kenya with a simple yet vital tool for education.

Join Azuni Voice in helping primary school children living under poverty and orphaned by the purchase of 10,000 pencils. This will ensure that these students receive a chance to move up through education while we give back to society as one unit together.

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